A media pack for ad agencies, iron-ons for readers and stickers for lamp posts. Every piece designed for purpose.
Ad agencies love data — age, gender, habits, preferred teabag — but each type of data has its own graph type. Well, that didn’t fly with me. Too messy. I designed the reader profile fold-up’s graphs all as line graphs, even if they should have been bar graphs or pie charts according to graph law. It looks better and might have woken up a few hung-over PR people.
I also shot the folder and fold-up cover photos. (Also the Photoshop × Sketchup mockups in the absence of physical ones to shoot.)
[ For Level magazine ]