Lo-fi Light Table Animation

More from the adidas NYC flagship.

I made this animation from still icons taken apart in Illustrator and animated in Adobe Animate.

The table’s guts, a grid of programmable LEDs, were repurposed for quite a few of these launch efforts. Tight budgets = recycling = all good. Product was placed where the lines are on the left and right side, adding much dynamic interest to the presentation of folded garments.

It took quite a bit of trial and error to get the tint of the plexy top just right — clear enough for the lit LEDs to shine through brightly without being blinding, but dark enough to not see them otherwise. This was done remotely using videos emailed by the vendor. It turned out just right.

[ For adidas ]

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