adidas corporate were expecting graphic lightboxes for their flagship store — the norm for retail. The flagship store’s Design Director and I saw eco-friendly card-core panels were a better fit for the ‘raw’ look and feel of the store, inspired by high school sports stadiums.
The solution also suits adidas’s status as an outstandingly green company in its most prominent location. I’ll always push for greener ways, so I was glad when this sailed through the approval process.
The photo print design tells an evergreen, dynamic, brand-, city- and culture-correct story of sport. The women’s wall, with its high ceiling, was topped with a single giant print.
The various categories’ retail departments supplied comprehensive design guidelines for wall comms pieces, but they were also not hitting the mark and were disparate in design. Starting from scratch, I created a new, sophisticated design and copy template.
Both of these templates were adopted by adidas globally; I wrote and built the guidelines.
[ For adidas ]