HeyBaby was a shop selling eco-friendly baby wares. The original logo, which I did very quickly with a serif font, really needed a redo.
The result reimagines happy babies’ faces in cosy wraps or hoods as nice green leaves. It’s warm, friendly and easy on the eyes. It can be rearranged for wide and short placement. The baby leaves can be used separately from the hand-drawn word mark. Its colours are on-point for the shop’s ecological ethics.
While this logo was still being developed, the shop was sold and this logo was never sen by the new owners. (Perhaps if it had been adopted, the shop would have had a better chance of survival.)
[ For HeyBaby ]