That’s Strong, Man

It’s good to work on diverse projects.

Robert Oberst is a World’s Strongest Man contender and strength influencer/personality who sells his wisdom alongside the usual range of merchandise. Wanting to update his brand, he commissioned his marketing agency, who commissioned me, to design a new brand mark.

I chose a classic pose of his for recognition — Thor would be envious of that hammer — drawing it in three strong colours for easy and faithful reproduction across his range. Apart from his impressive strength, strongman Oberst is known for his beard and a tattoo of his wife’s hand. The hand tattoo stands out in grey, and his trademark beard is drawn differently to the rest of the portrait. Subtlety balances overtness.

[ For Robert Oberst ]

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