Come on in. Hi. Hello. If you’re looking for a partner to offer brand design, identity visuals, campaigns and/or words that hit your audience nail on the head rather than making them pass you by, you’ve landed in the right spot.
I’m Chris, a one-person creative agency*, To Be Fair. I’m a different thinker, creative director, quiet disruptor, brand consultant, goodness warrior.
I’ve worked with hotshots like adidas and Nike as well as teeny brands doing something rad.
I work with clients to figure out properly tailored solutions. Starting with the whys and vibes, together we’ll get me cooking up some ideas that’ll feel so right to you and the people who’ll get you — not the generic stuff other agencies will push that seem to be either “Let’s win an award!” or “Let’s phone this in!”
With a design-award-winning (culturally left-field) publications foundation**, I like to craft a deeper brand of creative built on resonant connection.
Pre the AI hype fest, “authentic” was the most overused adjective in marketing, and that’s been my approach from day one. For me, looking to the positive, celebratory and/or solutions side of reality is a responsibility with impact. I package this up in creative that is evocative, aspirational and compelling in messaging and aesthetic. I make people feel empowered and part of a movement.
Ecological and social responsibility and progress are a big deal to me, so I’m not going to work with anyone doing bad things, no matter how deep their pockets are.
(I’ll also work with direction from above however that looks.)
I recently returned from thirteen years in the creative hotbed of Portland, Oregon, USA and am now based in Exeter, England. Solo or within a team, I’ve put my hand to everything from global omnichannel campaigns to app design. I’ve lead and created rebrands, environmental design, digital, print, motion, copy and much more.
*I have great people to call on as necessary.
**In a past life, along with co-conspirators and some amazing folks I changed the face of action sports at my apparently somewhat seminal media company, 4130 Publishing.