Product Launch Category Zones

A continuation of the consumer journey on the category floor.

After the attraction of the windows comes the engagement on the shop floor, shown here. With connected creative and a building story, the shopper should be compelled on to connect with the product (and, all being well, their wallets).

The first two are actual builds in-store on install. The other two are approved digital mockups, put together in Photoshop. (Two being of the same initiative to show intent and result.)

Internally, I was rolling solo on graphics and builds and to ever-tightening budgets, hence the lack of proper 3D support. Not bad, though.

[ For adidas ]