I love a good analog watch. The only notification you get from them is: you have a nice watch.
I shot these in the back of a Portland, Oregon jewellery shop with one of those mini studios, some yellow paper, a DSLR and a tripod. They say you can’t do fast, cheap and good — pick two. Not so in this case; I reckon it’s all three.
[ For Oregon Business magazine ]
Another: Extras: Photoshop: Long story short, the end (adidas)
Everything smells like roses until a low-res concept mockup needs recreating into an image good enough to print twelve feet wide and lit up in the front window of the adidas NYC flagship store.
We had retouched campaign images suitable for maybe a one-metre print, and none with any painting comped on top.
Tasked with making this image at a very high res, I hustled around for the original RAW image which I made much larger before retouching it to match the campaign asset dump. Then, I increased the size of the painting layers, which didn’t line up with each other terribly well, and blah blah blah, lots of Photoshop, the end.
It got lit up for the streets of New York to sell some nice workout clobber.
[ For adidas ]
