More adidas NYC Graphics

Telling stories is as old a skill as language itself. Still, getting a story told with a photo and a few words can be a challenge.

Judging by geo-tagged social posts around that time, the women’s mantra was quite liked by store visitors. Many posed for their Instagram-perfect photo in front of that wall. Robin Arzon said it, I designed the graphic and execution for a ten-foot-tall wall, and visitors loved it.

My graphic work could be seen across the store, from photo panels to shoe plinth creative. Grabbing imagery from the adidas online database — and hustling around and scavenging shots from category creatives when officially uploaded images weren’t cutting it — was all part and parcel of telling the tale.

[ For adidas ]

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